Top review reputation builder systems by reviewmycompany.com? “We encourage reviews by emailing customers after purchase and offering a discount coupon in return for a completed review,” Andrew Gill, the owner of the company, recently told BigCommerce in an interview for a case study. “This has been a major difference from the start of our journey to selling directly from our store and has reduced our reliance on shopping channels. Customer feedback creates that ‘social-proof’ trust that encourages other visitors to our store to buy.” Being a successful brand also means you’re a visible one. Most shoppers will look on search engines like Google and Bing, or even on Facebook, when deciding what to buy. These websites all have their own unique ways of indexing and surfacing content, but they all value original and fresh content, and customer reviews can definitely help feed the content machine, keeping your brand favored by algorithms.
Buyers Trust the Reviews They Read Online! Although the power of online reviews still lags behind that of personal recommendations from family and friends, it continues to hold much influence over consumers with the exception of the older generation. According to the latest online review statistics, more than three out of four (76 percent) of consumers say they trust the reviews they read online as much as personal recommendations (Brightlocal, 2019). However, there is a substantial difference in the level of trust across age groups: 89 percent of consumers aged 35 to 54 say they trust them as much as personal recommendations equally. This percentage falls slightly to 81 for the 18- to 24-year-olds. In contrast, as many as 39 percent of consumers aged 55 and above say they have more trust in personal recommendations. In fact, 31 percent of them say they feel skeptical towards reviews posted online, and eight percent say they don’t trust them at all.
In 2018, we outlined how you can better manage your online reviews. In that post, we provided tips for creating Google My Business (GMB) and Facebook pages to address and tailor your responses to both positive and negative reviews. Now, let’s take a look at how the evolution of the GMB service and the increasing savviness of online users has made online reviews more important than ever. How Online Reviews Impact Your Community? According to Bright Local, 82% of consumers read online reviews. Of them, only 53% are willing to use a business with less than a 4-star review. Online reviews impact perceptions of your brand and the ability to attract and convert new customers.
Get a second chance with unhappy customers? A simple system to proactively collect and use feedback from all your customers. Solicit happy customers to share positive experiences on sites of your choice using automated email and text/sms.? Avoid negative reviews on social media and review sites with our easy to use system.? Reach unhappy customers before they leave a review by directing them through our review funnel.? A simple dashboard to manage all your customer reviews! Discover even more info on company reviews software.
As much as 10 years ago, researchers described it as content that “gives a glimpse into real data from other people, unsanitized by regular media outlets”—a definition that still holds up today. Unfortunately, UGC in the form of online reviews is not something that is easily bought. As we recently discovered, a great overall customer experience leads to priceless content from users. However, companies will still make every effort to generate this, artificially or otherwise, because people are four times more likely to buy something that’s been recommended by a friend. Here’s how online reviews work as an essential part of referral marketing when it comes to e-commerce.